John Paul Jones DeJoria was created in the spring of 1944 in
Los Angeles, where his father was an immigrant from Italy, his mother from
Greece. From childhood, John understand what poverty and hard work are. When
she wastwo years, father left the family.
In the early years, Mom coped alone,
however when John passed nine years, he was forced for his first work. “I was
in the home selling Christmas cards,” the billionaire recalls in an interview
with Enterpreneur. “If I were a decade old, we would deliver newspapers with my
older brother.” You receive up at four each day, fold up newspapers, deliver
them, then get ready at school. ”
Even though that the mother was unable to financially
support the youngsters, and was forced to produce their own families, an
orphanage (the system of foster care is widespread in the United States: a
young child who can't be supported by parents is placed in a foster home or
paid for by a household orphanage at the trouble of the state )
At school, DeJoria was in the gang for a quick time. Your
decision to change his life was prompted by a mathematics teacher who warned
the teenager that he would "never achieve anything in life."
He
graduated in 1962. year, DeJoria visited the fleet, where he served for two
years on the aircraft carrier “Hornet&rdquo ;.If DeJoria returned from
service when he was 22 years old.
Difficult start
The start of the task of John Paul Mitchell Systems was a
difficult period in living of DeJoria. He was married again, but family life
didn't workout, and he left, leaving his ex-wife all the money.
At the same
time frame, John Paul Mitchell Systems scored an investor who promised to buy
the organization half of a million dollars.
“I thought everything was under control. My partner is 350
bucks, I'd take my mother another 350, and we didn't go, ”he told Enterpreneur.
- The amount of money visited the manufacture of the very first products [two
kinds of shampoo and one conditioner].
A couple of weeks passed and fourteen
days later the bill came. Like encyclopedias, I walked door to door, from cab
to side. We'd an investor who had been supposed to invest Paul Mitchell
Systems. Money should attended, but not really a single cent came. ”
Another fourteen days, DeJoria was due to prevent at his
used Rolls-Royce. There was no money either. “I learned to reside for a couple
dollars a day. At 9 each day I visited the Autobahn cafe - this is a time
frame, for 99 cents you could buy one egg, one toast, one orange juice or
coffee and one slice of bacon or sausage.
Between 14:30 and 17:30 I walked in a
Mexican cafe, where at 99 cents, you could buy Margarita and several other
dishes, such as tacos or chicken wings, ”he shared his memories with Business
Insider.
First tequila
Regardless of the success of paul mitchell patron Systems,
DeJoria's main income comes from another company he created - Patrón Spirits,
premium tequila maker Patrón.
The concept to produce alcoholic business came to DeJoria in
1989. the entire year John John Mitchell Systems went uphill. Based on DeJoria
Enterpreteur, one of is own friends, Martin Crowley, often traveled to Mexico,
where he bought stone slabs and fittings, of sold by architects in the United
States. DeJoria, asked a buddy to recapture the right tequila in Mexico.
Crowley complied.
